One of the most difficult tasks in writing is that of writing copy for catalogues, newspaper ads or, well, MLS listings. It’s important to capture attention and tell a story, but character limitations make that difficult, which is why you often run across sentences like “Stng 4br clonl, chrm thruout w/trfc vu of Hd.” As much as I love to write, I admit to being not very good at the task; there are only so many ways to say “Pottery Barn cute!”, and there are only so many synonyms for “coveted”.
But there is – or should be – an inviolable rule: proofread. I came across this this morning:
"Brick front introduced gracious Georgian. Designer Upgrades! Wainscotion, bay windows, island kit, brfst nook, 2 wood burning fireplaces, picket fence backs to manicured greenway. Coverted Oak Creek School. A sence f style embraced by a Spirit of Tradition! No Sign on Proptety."
To me – and I’m priggish when it comes to spelling and grammar, but so are many others – that’s like fingernails on a blackboard. What’s being said disappears into how badly it’s being said. It reflects not only on the writer – who is either magnificently dull or, as I suspect here, careless and inattentive – but on the listing, a $760k home. The listing is five days old, which means the agent hasn’t checked it once posted, and the seller either hasn’t been given a copy – sellers, always get a copy of your listing and check it for errors – or hasn’t bothered to read it.
This is a market where in selling a home – especially in that price range – everything matters, little and big.